Alex Schult

Alex Schult is the founder of Living in California and a licensed real estate professional based in Southern California. A U.S. Army veteran, Alex has spent over 27 years building, scaling, and managing online media companies, including PhotographyTalk.com and 4wdTalk.com. His focus at Living in California is delivering honest, data-backed city guides, housing market analysis, and cost of living insights drawn from real resident experience. He hosts weekly California market updates on the Living in California YouTube channel covering home sales trends, mortgage rates, and policy changes that affect homeowners and buyers across the state.

Why Many Americans Can’t Afford a Starter Home

In 2025, purchasing a starter home feels like an elusive dream for many Americans… With skyrocketing home prices, mounting student loan debt, and high mortgage...

12 Things to Look for When Touring a Home (That Most Buyers Miss!)

Last updated: March 8, 2026 Introduction: The Art of House Hunting (and What You’re Probably Overlooking) House hunting is a rollercoaster of emotions, and trust me,...

6 Upgrades That Increase Your Home’s Value (And 3 That Don’t!)

Ah, home upgrades. We’ve all had that moment of inspiration (or impulse) where we think, This will totally make my house worth more! Maybe...

8 Home Staging Tips That Can Boost Your Home’s Selling Price

Last updated: March 8, 2026 So you’ve decided to sell your home? Before you go running and smacking down a "For Sale" sign into your...

Fixer Upper vs. Move-in Ready: What You Need to Know

Last updated: March 8, 2026 Some people walk into a 'project' house and see potential, while others walk in and walk right back out. This...

New Home Must-Haves: What You Really Need vs. Want!

Last updated: March 8, 2026 What features matter most in your next home? What are the first things that come to mind? Granite countertops, updated...

How to Minimize the Cost of Land to Build a House

Buying land to build your dream home is an exciting (and significant!) step, but it often comes with a big price tag. In fact,...

Should You Build a New Home or Buy an Old House?

Making the decision to buy a house is one of the most significant financial and personal choices you'll ever make. But beyond choosing the...